In today’s digital era, a website and their content has become an essential tool for any business. It is an endless salesman of your products. Your website can divert people’s attention to your services and products. And it can give your marketing strategies a perfect boost.
Rapidly changing digital trends, on the other hand, can make your website appear old and out of date. While a redesign may be ideal in some cases, you may not have the time or money to invest in such a large project. To assist you in overcoming this obstacle, many Australian web design companies are there.
10 Tips to Improve User Experience
Getting your website or mobile app’s User Experience right can help your business in more ways than you can imagine. And, contrary to popular belief, your website’s UX experience is a game changer. We have compiled a list of ten simple ways you can improve your website’s UX design.
Enhance The Use of White Space
For many, white space is one of the most important aspects of great website design. Adding a margin (also known as negative space) around your content will help images and text blocks stand out. Padding titles and texts with white space can increase user attention by up to 20%. Spacing can also give the impression to users that your website is open and ready to use.
The “breathing room” can help improve the readability and attractiveness of your content. However, you must also ensure that the need for usefulness is balanced against the need for white space. The main idea is to determine what is most important to you and give it good website real estate while avoiding page clutter.
Improve Your Page Speed
Site speed optimization is central to the user experience of a website. With the growth of different mobile devices, users can now access the web on machines from all over the world, and one of the most common user experience issues among them is a slow-loading web page.
As a result, it is necessary to ensure that your website loads quickly so that your online visitors or customers can access your content quickly and get things done. Because there is a good chance that customers will leave your website if it takes too long to load.
Include Effective Call to Action
Visitors navigate your site by following visual cues that lead them from one piece of content to the next. Calls to action (CTA) use large buttons and active language to assist users in navigating your website. CTAs are also used to motivate people to take the next step.
Consider the impact of colours on user psychology when designing your CTA buttons. Colour psychology is the use of various hues to elicit various emotions and results from your website visitors.
The words you use on your CTA buttons should be treated with the same care. As a general rule, use active verbs that compel them to act and demonstrate the benefits they will receive if they convert.
Keep your website pages consistent for a good website experience. This is the key to creating recognition for your brand in the online space. Create your webpages with a webpage builder and use their features to keep the font style, colour, and writing tone consistent across all website pages. The headings, button styles, design elements, illustration styles, pictures, and everything else should be consistent between pages.
Inconsistency and changes from one page to the next can lead to user confusion. Your visitors must know they are still on your website in order to provide them with an excellent end-user experience as they navigate through it.
Your website’s page navigation elements direct visitors to the most popular pages and products. Keep your new website visitors in mind by implementing clear navigation with simple language for the navigation headings. Users have a sense of where your navigation should go, and if you stray too far from the norm, they may become frustrated and leave your site. You have a lot less time than you think to make a good first impression on visitors.
An intuitive layout similar to what most other sites use allows visitors to see where key features are at a glance and makes your site more accessible. People are accustomed to seeing a particular order in a website’s layout and they’ll immediately look to that area for features on your page, such as the home button (or your logo that acts as a home button) in the far left spot in your navigation bar.
What your potential customers are looking for should drive your headings and content. Keywords in your title are also essential for targeting your message and attracting the right audience.
Headings are typically given more weight than other content by search engines, so choosing the right heading and making it stand out can significantly improve your searchability. But, more importantly, headings guide your user through the site, making it simple for them to scan through and find content that speaks directly to them.
Eliminate Your 404s
While search engines do not penalise you for soft 404 errors (page not found), users do. When a user approaches a link or an image, they expect the link to take them to the next destination.
Simply put, encountering a 404 error page irritates your user and causes them to reconsider spending time on your website (when they probably could go elsewhere for a faster solution). Running into 404s, in addition to slow page load times, is a highly frustrating event for a user and completely disrupts their journey through your website.
Use Images Wisely
People encounter a large number of images on the internet and can quickly identify them. If you have taken images from other websites, they may be easily identified, and you may lose the trust of the users. Save any media files that were used on your website in the image library. To convey the message to your potential customers, use original photos that resemble your brand, products, services, or team. Also, make sure to use images that are relevant to your content.
Focus on Content
The job of a designer should not end with well-structured layouts. Don’t overlook UX writing. Collaborate with others and demand high-quality materials. Use language that your users understand, be user-centred, and ensure that your interactions with them are transparent. A sense of humour is also appropriate.
Well-written text and effective illustrations or images have a significant influence on user perceptions and experiences. Again, instead of blindly following existing norms, you should conduct some user research.
Ask for Minimal Information
If you want visitors to sign up for your email list, make sure you ask for as little information as possible. Many websites now only require the first name and email address. Many people will find this perfectly acceptable.
When you start asking for more information, the chances of visitors filling out the form drop dramatically. Remember, we live in a fast-paced world, and most online visitors don’t have time to fill out lengthy forms. As a general rule, only request the information you require.
Every time a visitor comes to your site, they want (and expect) a quick, rewarding, and seamless user experience. That being said, you should design your site so that they know where to go, can find what they’re looking for, and can complete transactions without incident. Examine your website through the eyes of your visitors to ensure that it is designed with their satisfaction, convenience, and best experience in mind.