.Twitter said that it will restrict any ” free marketing ” of other social media networks on its site, marking the latest major policy shift under billionaire owner Elon Musk.
“We know that many of our users are engaged on other social media sites,” said Twitter Support on Sunday. “However, we will no longer enable free marketing of specific social networking networks on Twitter.”
Twitter Support also indicated that it will deactivate accounts that are created for the express purpose of promoting other social media networks.
Users are particularly prohibited from promoting Facebook, Instagram, Mastodon, Truth Social, Tribel, Nostr, and Pos accounts on Twitter. Users will also be prohibited from posting third-party social media link aggregators such as linktr.ee and lnk. Bio via Twitter.
“We continue to accept cross-posting content from any social networking site,” Twitter Support said in a thread. “Posting URLs or usernames to social media networks not specified above is also not prohibited.”
Many Twitter users are looking for a new network as a result of Musk’s suspension of tech writers and other controversial measures.
In a tweet Sunday afternoon, Musk stated of the new policy that “Casually sharing infrequent links is acceptable. But no more persistent promotion of competitors for free, which is ludicrous in the extreme.”
Former Twitter CEO Jack Dorsey questioned the new rules on Sunday, saying “Doesn’t make sense” in a tweet.
According to The Daily Beast, Twitter has also prohibited users from promoting Nostr, a social media site in which Dorsey has invested.
Musk’s move to block Twitter alternative Mastodon’s official account on the network prompted the current policy adjustment.
Musk claimed on Saturday he had lifted the temporary restrictions on certain journalists’ accounts after running a poll in which 59 percent of Twitter users urged for those accounts to be reinstated immediately.